Job Description
This role involves a focus on website performance analysis, user behavior tracking, and providing actionable insights to improve MQL generation and conversion rates. Responsibilities include:
- Analyzing website performance, focusing on conversion rates, form submissions, and user engagement.
- Interpreting data from website tracking tools (Google Analytics, VWO, Hubspot).
- Conducting A/B testing analyses (VWO and HubSpot).
- Identifying and analyzing different audience segments to improve targeting and personalization.
- Collaborating with the content team to provide data-driven insights that inform content creation and optimize engagement.
About Docplanner Group
Docplanner Group connects 24 million patients with 280k doctors across 13 countries each month, offering marketplaces, SaaS, and AI tools for healthcare efficiency.