Yield Planning Analyst

The Yield Planning Analyst strategizes and partners with sales planning and sales teams to ensure every proposal meets both client and internal objectives. Manage daily inventory and pricing requests from Sales, and Sales Planning teams, providing product recommendations, queue management, inventory trends, or alternative options. Manage the daily rate card responsibilities, which includes updating and improving rate card adjustments within advertising systems (order management and ad server). Engage broader operational teams and inventory suppliers on issues, trends, and potential issues. Work with Operation teams to proactively optimize product pricing. Create and troubleshoot various targeting needs in both the Ad Server (Google Ad Manager) and create relevant products within the Order Management System (AdPoint). Partner with the Programmatic Team to enhance product catalog to accomplish parity with direct. Help oversee digital ad product catalog, by partnering with the Ad Product Team by creating new or optimizing current ad products. Conduct ad hoc analysis to provide guidance to sales support teams and help advise on best practices in pricing. Browse the content on our site regularly and frequently to ensure our client’s ads are delivering as expected. Assist in pricing-relevant conversations with Finance and Audit teams, when applicable.