Role Responsibilities:
- Execute national and regional marketing plans, tailoring them to local market dynamics and regulations.
- Manage activation calendars, track execution, and distribute promotional materials across the region.
Cross-Functional Collaboration:
- Partner with sales, marketing, and compliance teams to achieve regional goals.
- Serve as a brand expert and uphold brand standards across all initiatives.
Customer Engagement:
- Build brand excitement across the route-to-market and engage with local influencers.
- Coordinate regional product launches and ensure retail and sales teams are prepared.
Qualifications and Offer:
- Requires a Bachelor's degree in Marketing or related field and 4-6 years of field marketing experience.
- Offers competitive pay, generous PTO, parental leave, and a 401(K) retirement plan.
- Seeks a creative, detail-oriented marketer passionate about the cannabis industry.
Curaleaf
Curaleaf is a leading international provider of consumer cannabis products, cultivating and sharing premium brands across medical and adult-use markets. It is a high-growth, purpose-driven company that emphasizes quality and corporate social responsibility through initiatives like Rooted in Good.