Job Description
You'll be instrumental in planning and executing a high-performing content marketing strategy that directly contributes to Visier’s future vision, revenue growth, and brand recognition. You will be responsible for developing and executing a comprehensive content strategy in collaboration with the VP of Communications & Content, and ensuring the creation of impactful content that resonates with our target audiences across all stages of the customer journey. This role reports to the VP of Communications & Content and will collaborate closely with various teams, including Brand, Product Marketing, Demand Generation, Sales, People Team and more.
Develop and execute content strategy aligned with business goals - across multiple audience personas across the buyer and customer journey. Implement content processes for efficient and effective content creation. Oversee full-funnel content creation for key personas across various formats and channels. Effectively manage and collaborate with stakeholders in Marketing, Sales, Customer Success and the Leadership team, Write, edit, and oversee Content excellence across a global team. Establish, track, and report on content KPIs to demonstrate business impact. Build relationships with internal and external content partners.
About Visier
Visier gives organizations a Workforce AI Edge : a set of AI-powered capabilities that help leaders understand the relationship between people and work.