Senior Website Optimisation Manager

The Senior Website Optimisation Manager serves as the marketing lead for our website, experimentation, and personalisation strategies. As a senior leader within the B2C marketing team, you are responsible for designing, testing, and scaling acquisition journeys that convert visitors into high-quality leads and patients, working in close collaboration with our product team. You drive measurable improvements in conversion rates, cost efficiency, and engagement by combining creativity with data-led decision making. Working closely with paid media, product, technology, and data, this role owns the marketing roadmap for experimentation and the rollout of personalisation strategies.

You will be responsible for segmentation playbook management, scale personalization across channels such as web, SEM, and Meta, optimize the marketing funnel, collaborate on CRO strategy, champion data-driven decision making, influence Martech & Experience Stack, drive cross-functional collaboration, and track & report on impact.