Job Description
The Senior Manager, Answer Engine Optimization (AEO) will:
- Define and lead Kraken’s AEO strategy across AI search, voice assistants, LLM integrations, and multimodal surfaces.
- Build and maintain Kraken’s entity and data ecosystem, ensuring accurate, structured, and retrievable information across Wikidata, schema, and knowledge graphs.
- Partner with Engineering and Product to implement AEO-first technical infrastructure.
- Lead AEO content architecture, guiding teams on creating short-form, citation-friendly, verifiable content aligned to AI retrieval behaviors.
- Collaborate with Brand, Legal, and PR to ensure Kraken’s data and messaging are authoritative, compliant, and discoverable in AI systems.
About Kraken
Kraken is a mission-focused company rooted in crypto values, aiming to accelerate the global adoption of crypto for financial freedom and inclusion.