Paid Social Strategist

In an ever-changing digital marketing landscape, you’ll need to constantly adapt and evolve to thrive in this position. You’re a creative thinker with a wealth of knowledge in paid social campaigns, the e-commerce industry, and more specifically, the fashion, jewelry, and beauty space. When posed with a creative challenge, you use a combination of historical data, current e-commerce/industry trends, & creative problem solving to develop winning strategies that impact your client's growth and ROI in their ad account. This is a client facing role in where you will need to effectively communicate analysis, interpretation and appropriate action plans with your accounts. This is a fully remote position. Duties include strategically planning paid social advertising campaigns and effectively communicating a clear hypothesis and objective to both your team and clients. Using Meta/Pinterest Ads Manager, Motion, Google Analytics, Shopify, etc., analyze historical creative performance and use this data to conceptualize new ad creatives. Manage client budgets and conduct quarterly budget analyses to determine what spend is required to reach the client's overall revenue targets. Continually tweak and optimize campaign creative, copy, audiences, and buying tactics to create the best possible outcome for the client.