Google Ads Performance Specialist, Marketing

Strategically design, manage, and continuously optimize advanced Google Ads campaigns, focusing on driving significant traffic and high conversion rates for complex e-commerce operations. Conduct comprehensive keyword research, utilizing sophisticated tools and methods to identify and target high-value, niche keywords for specialized campaigns. Develop, implement, and refine complex bidding strategies, leveraging advanced knowledge of Google Ads algorithms to maximize campaign ROI and align with broader business objectives. Lead in-depth analysis of campaign performance, employing advanced Google Analytics techniques and tools, to provide insightful, data-driven reports and recommendations. Initiate and drive innovative approaches to enhance campaign performance, based on current trends and predictive analytics and play a key role in cross-functional teams.