CRM Personalization Lead

We’re seeking a seasoned Personalization Lead to architect, implement, and manage advanced personalization strategies within Salesforce Marketing Cloud (SFMC). The ideal candidate will combine technical mastery of SFMC’s personalization tools (AMPscript, SSJS, Interaction Studio/Einstein Personalization) with a strategic mindset to drive 1:1 customer experiences at scale. You’ll partner with marketing, data, and creative teams to translate audience insights into dynamic, relevant messages across email, mobile, and web channels. Primary responsibilities include collaborating with cross-functional teams, including Business, Marketing, Product and Data Science to identify personalization opportunities. Develop and implement Salesforce Marketing Cloud Personalization (MCP) strategies and campaigns. Configure and validate campaigns on the website and apps through MCP. Implement site mapping changes on the website/app and catalogue changes in MCP backend. Monitor and report on the performance of campaigns, providing insights for continuous improvement. Train and support team members on using Marketing Cloud Personalization and best practices. Provide technical support and troubleshooting for any issues related to Salesforce Marketing Cloud Personalization. Provide overall administrative functions with Salesforce Marketing Cloud Personalization. This includes managing roles and permissions and onboarding new users.