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Brand Strategy and Consumer Insights:
- Define brand positioning and messaging based on consumer insights and market trends.
- Develop annual and quarterly strategies and identify target audiences.
Product Marketing and Go-to-Market Strategy:
- Lead end-to-end go-to-market planning for product launches and initiatives.
- Coordinate launch plans, budgets, and measurement frameworks for effective execution.
Integrated Campaigns and Social Media Leadership:
- Develop creative concepts and coordinate campaigns across paid, owned, earned, retail, influencer, and PR channels.
- Lead organic social strategy, content planning, and performance optimization.
Team Leadership and Budget Management:
- Lead, coach, and develop Brand and Social team members.
- Manage budgets, vendors, and performance measurement to ensure commercial success.
Partner Company
They are a rapidly growing beauty and haircare business. The culture is dynamic, fast-paced, and collaborative, with a focus on cross-functional teamwork and operational excellence.