This role focuses on driving customer retention through effective paid media campaigns, creative production management, and cross-channel collaboration.
Responsibilities include building campaign briefs, liaising between Paid Media and Creative teams, and executing retention paid ads. Further responsibilities consist of monitoring channel performance and reporting on cancellation flow metrics. You will manage site assets, paid media, and mailer creatives for retention campaigns.
It also includes collaborating with the CRM team for cross-channel campaigns and assisting in retention roadmap planning. Requires 3-5 years of experience in paid media marketing and strong analytical skills.