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About the Role:
- Lead organic social strategy for Groupon in North America, with hands-on production using AI tools.
- Own channel mix, content pillars, and posting cadence across Facebook, Instagram, TikTok, YouTube, and emerging platforms.
- Report to the Brand Marketing Director and partner with the International Social Media Manager and Creative Director.
Key Responsibilities:
- Define quarterly priorities and content roadmap aligned with brand campaigns and platform trends.
- Personally produce flagship content and AI-driven experiments, maintaining a weekly publishing cadence.
- Collaborate with regional market leads, PR, performance marketing, and brand to align social with the company narrative.
What Success Looks Like:
- Channels feel consistently alive, with AI-driven production enabling more weekly content without quality drops.
- Organic social becomes a measurable contributor to brand health in NA within 12 months.
- NA and INTL social operate as one connected function with shared standards and tools.
Groupon
Groupon connects 42 million customers with local experiences, restaurants, events, wellness, and travel, and the million-plus merchants who deliver them. It's an AI-native company undergoing a platform transformation, with a culture that encourages using AI tools and building strong communities through thriving small businesses.