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Core Responsibilities:
- Create original social-first content, including appearing on camera, across TikTok, Instagram Reels, and YouTube Shorts.
- Own and execute the content social strategy: audience, platform mix, content pillars, posting cadence, and growth targets.
- Manage the multi-channel organic content calendar with a steady pipeline of fresh ideas.
Influencer and Agency Management:
- Direct the influencer and creator program: sourcing, briefs, content approval, and relationship management.
- Lead the UGC program with the growth team to source and boost high-performing content.
- Serve as the primary point of contact for external social and influencer agency partners.
Reporting and Collaboration:
- Contribute to product marketing and brand campaigns cross-functionally.
- Strengthen customer service communications on social channels.
- Own social reporting and analytics, sharing learnings to continuously optimize.
Greenlight
Greenlight is a family technology company that helps parents raise financially smart kids with products like debit cards and GPS trackers. With over 6.5 million family members, the company fosters a collaborative culture focused on bold ideas and supporting families.