Staff Marketing Analyst

We are seeking a data-driven and detail-oriented Marketing Analyst to join our growing marketing team. This role will primarily focus on analyzing, optimizing, and scaling performance marketing efforts across paid search, paid social, and display advertising channels. You will work closely with our performance marketing team, campaigns team, and other analysts to provide actionable insights that improve campaign performance, increase ROI, and drive measurable growth. Responsibilities include analyzing and optimizing paid marketing campaigns across various platforms. Developing and maintaining performance dashboards and reports using tools like Snowflake, dbt, and Sigma. Identifying trends and optimization opportunities through channel analysis. Collaborating with channel managers and creative teams to A/B test creatives and landing pages. Measuring the impact of paid media spend and tracking key performance indicators to improve efficiency. Assisting in budget allocation based on performance data and business goals.