Senior Content Marketing Manager

Content Strategy and Editorial Ownership:

• Own Leap's end-to-end content strategy across blog, long-form white papers, thought leadership, LinkedIn organic, social calendar, ABM, web, and lifecycle email.
• Build the editorial calendar tied to GTM priorities, product launches, and the moments that benefits leaders, consultants, and members care about most.
• Define and steward Leap's brand voice across every audience and channel, ensuring warmth and clinical credibility.

Long-Form B2B Content and Thought Leadership:

• Produce flagship long-form assets (white papers, original research, benchmark reports) that establish Leap's authority in specialty infusion.
• Lead organic search and GEO strategy to build topical authority around specialty infusion and employer pharmacy benefits.
• Develop LinkedIn organic content, social calendar, and ABM content tracks including executive voice playbooks.

Direct Response, Website, and Campaign Copy:

• Write direct response copy that drives action: sales letters, lead-gen landing pages, paid ad variants, demo request flows.
• Own website copy across leaphealth.com: homepage, product pages, hero sections, persona-specific landing pages.
• Produce member-facing campaign copy across direct mail, email, SMS, PDF one-pagers, digital advertising, and the member portal.