Senior Social Media Manager

Lead the development and execution of our social media strategy aligned with brand objectives, marketing campaigns, and business goals. Identify KPIs and success metrics for social platforms like LinkedIn, Facebook, X, YouTube, TikTok, and Reddit, and stay on top of social media trends to identify emerging platforms and engagement strategies. Stay on the cutting edge of AI and tech trends to infuse our social strategy with timely, differentiated insights and storytelling. Plan, create, schedule, and publish engaging content across social channels, owning the social content calendar and ensuring timely, relevant, and brand-consistent posts. Engage actively with followers, respond to comments and DMs, and moderate conversations to build community and brand trust. Partner with influencers, creators, and brand advocates to amplify reach and engagement. Track, analyze, and report on key performance metrics and KPIs weekly and monthly. Use data insights to inform ongoing content optimization and strategy refinement. A/B test content formats, posting times, and engagement tactics to improve performance.