New Product Marketing Lead, Lifecycle

As a Product Marketing Lead on Lifecycle, you’ll be the driving force behind how new users engage with and adopt Affirm. Focused on acquisition and engagement, you’ll lead the strategy and execution of automated programs across email, push, and in-app messaging. Through thoughtful testing, smart segmentation, and tailored personalization, you’ll design journeys that onboard users, accelerate product understanding, and drive sustained engagement. Your work will span multiple growth levers and business lines, helping consumers find continued value in Affirm throughout their journey. You will own the end-to-end strategy and execution of automated, cross-channel user journeys informed by deep segmentation and customer insights. The ideal candidate will design, test, and iterate acquisition and engagement journeys across email and push channels, using data-driven insights to identify high-performing strategies and continuously optimize for growth. You will communicate program performance clearly against key KPIs such as activation, repeat usage, and sustained engagement.