Senior Manager, Customer Lifecycle Marketing

Lead the full post-sale customer journey from onboarding through engagement, retention, and advocacy by building and improving segmented lifecycle journeys tailored to partner types, user roles, engagement behaviors, and lifecycle stages. Lead integrated onboarding and activation efforts across student- and institutional-facing products, ensuring users realize early and sustained value, while also collaborating with Product and Customer Success to develop lifecycle campaigns that drive institutional tool adoption. Develop and manage a customer referral and advocacy program, and scale Executive Advisory Boards and Product Feedback Councils to capture high-value institutional insights. Partner with product analytics to uncover behavior patterns, tool adoption gaps, and usage trends across institutions and user personas, and define key performance indicators for lifecycle health and retention programs. Work closely with Product, Customer Success, Enablement, and Revenue to embed lifecycle messaging in training and customer success materials. Support EBRs and renewal discussions with lifecycle collateral that reinforces impact, engagement, and ROI. This is a remote position reviewing candidates across the country.