Job Description
The Audience Engagement Team, which is under the umbrella of the Digital Content Team at AccuWeather, is seeking an Audience Engagement Specialist to develop and execute innovative distribution strategies that expand the reach and impact of our content across digital channels. This includes leveraging web and app push notifications, in-app messaging, SEO, and other emerging platforms.As part of our growing Audience Engagement Team, the Audience Engagement Specialist will collaborate closely with data analytics experts, product managers, editorial teams, and meteorologists. Using data-driven insights, research, and audience data analytics, this role will help craft and deliver timely, relevant, and impactful messaging to our users. Partner with product, analytics, editorial, and meteorology teams to develop and implement data-driven strategies for audience growth and retention across organic search (SEO), browser notifications, and app push communications.
About AccuWeather
AccuWeather is recognized as the most accurate and most used source of weather forecasts and warnings in the world.