Digital Marketing and Content Specialist

Content Creation:

• Write email copy, landing page copy, ad creative, and social captions consistent with brand voice.
• Repurpose long-form content into social posts, email snippets, and sales one-pagers.
• Edit short-form video clips from event footage and interviews into social-ready posts.

Campaign Execution:

• Build and launch email campaigns and nurture sequences in the marketing automation platform.
• Support execution of paid social and paid search campaigns, including account-based targeting.
• Run A/B tests on subject lines, send times, and creative to improve performance.

Reporting & Collaboration:

• Pull monthly digital marketing summaries covering social, blog, SEO, email, and campaign performance.
• Coordinate with sales on campaign-driven follow-up and support field marketing with content needs.
• Maintain UTM parameters and CRM tagging for accurate traceability and reporting.