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About the Role:
- You will propose the what and why for product and feature areas within the Platform, focusing on identity graphs and audience measurement.
- You will drive engineering alignment on technically complex features, resolving trade-offs and ensuring development capacity is allocated appropriately.
What You'll Do:
- Own feature specification for Platform-level capabilities, defining requirements that account for cross-system complexity and full ecosystem impacts.
- Drive hands-on validation of complex feature proposals through POC testing and data analysis.
- Establish monitoring for identity and audience feature effectiveness.
What You Bring:
- 5+ years of product management experience in ad tech, identity, or martech platform-focused products.
- Strong technical understanding of identity signals and frameworks like UID2.
- Expertise in identity resolution and measurement impact.
Why Join Us:
- We are committed to your growth and well-being with competitive perks and flexible work options.
- We've earned top workplace recognition and offer a inclusive environment where all voices are valued.
Basis
Basis provides an all-in-one platform that automates digital media operations for agencies and brands. They are a growing company recognized as a top workplace, committed to inclusivity and employee growth.