Senior Marketing Manager, LATAM

Life360 is seeking a Sr Marketing Manager to support their expansion in Latin America, leading integrated marketing efforts in markets like Brazil and Mexico. The role involves defining the strategy and executing integrated marketing campaigns to build awareness, acquire, engage, and retain Life360 members in priority LATAM markets. This includes owning the full funnel strategy, marketing budgets, media planning, and being responsible for driving LATAM membership growth through all marketing activities, ensuring maximum brand awareness, user acquisition, retention, referral, and member satisfaction. The candidate will gain deep insights into users to ensure focus on the right messaging, positioning, and content, and develop unique positioning and messaging for each market. The candidate will also partner with product marketing to create an evergreen intelligence program that generates compelling quantitative, qualitative, and competitive insights to guide marketing decisions.