Campaign Strategy & Execution:
- Provide operational support and content creation for integrated campaigns.
- Collaborate with sales, product, and fellow marketers to align messaging.
- Support the testing of emerging marketing channels and report on ROI.
Content & Messaging:
- Research industry trends and customer needs to craft compelling content strategies.
- Write, edit, and optimize content across various platforms.
- Ensure consistent voice, SEO/GEO optimization, and conversion-focused messaging.
Analytics & Insights:
- Monitor campaign performance and share actionable insights.
- Track content engagement, lead conversions, and funnel performance.
Collaboration & Enablement:
- Communicate campaign objectives, timelines, and deliverables.
- Support webinar planning and creation of sales enablement assets.