Director of Brand Marketing

Drive adoption and consistent execution of Propel’s brand strategy across the marketing org and broader company, ensuring our positioning and narrative shape how we show up across paid, organic, earned, and owned channels. Lead the development and execution of high-impact brand campaigns that connect to strategic business goals, partnering with creative vendors, internal stakeholders, and agency partners to bring ideas to life. Lead a proactive earned media strategy in collaboration with our PR agency, aligned with company priorities and designed to elevate Propel’s presence in the market. Develop and evolve Propel’s organic social strategy—owning content pillars, tone, and influencer partnerships that reflect our brand positioning and deepen engagement with our community. Partner with the growth and lifecycle marketing teams to ensure brand shows up effectively at every stage of the funnel—from awareness to conversion—with creative and messaging tailored to context and intent.