Credit Card Marketing Strategy & Implementation Manager

Marketing Strategy & Campaign Planning:

• Develop and support marketing strategies for new credit card product launches and ongoing engagement initiatives.
• Build go-to-market plans to drive product adoption, customer loyalty, and desired behaviors.
• Manage multiple campaigns simultaneously, balancing priorities and deadlines.

Campaign Implementation & Creative Development:

• Lead end-to-end execution of multi-channel campaigns, including digital and print.
• Support internal agency briefings and coordinate creative development, review, and approvals.
• Oversee campaign testing and user acceptance testing before launch.

Cross-Functional Coordination & Stakeholder Management:

• Serve as central point of coordination across product, marketing, analytics, and channel teams.
• Partner with Legal and Compliance to obtain approvals and ensure marketing standards.
• Communicate campaign status, risks, and dependencies to stakeholders.

Campaign Performance & Optimization:

• Establish tracking and measurement plans prior to launch.
• Analyze campaign results and partner with analytics to refine strategies and targeting.
• Maintain focus on end-to-end customer experience across channels.