Campaign Strategy & Implementation Manager

Campaign Strategy & Execution:

• Translate high-level marketing strategies into detailed execution plans, timelines, and deliverables.
• Coordinate end-to-end campaign implementation across creative, content, digital, mobile, email, analytics, and partner marketing workstreams.
• Identify execution dependencies, track progress, and ensure deliverables are accurate and on schedule.

Cross-Functional Coordination:

• Serve as central point of coordination across marketing, product, analytics, channel, operations, and agency teams.
• Partner with product, strategy, email channel, and operations teams to support campaign execution and targeting.
• Facilitate communication to clarify requirements, resolve issues, and maintain alignment on priorities.

Campaign Performance & Optimization:

• Work with analytics teams to track KPIs and gather performance insights.
• Partner with digital, mobile, and email strategy leads to capture learnings and support optimization plans.
• Translate findings into actionable recommendations to improve campaign effectiveness and customer experience.