Job Description
The Head of Marketing, Consumer will be instrumental in driving enrollments through a mix of paid and unpaid channels, leveraging expertise in paid search, SEO, and affiliate marketing. This role involves developing and executing performance marketing strategies across various channels, managing paid search campaigns, leading SEO efforts, and growing an affiliate marketing program.
The Marketing Lead will analyze campaign performance data, implement A/B tests, monitor KPIs, and collaborate with cross-functional teams to ensure cohesive marketing efforts, staying up-to-date with industry trends and best practices to explore and implement new marketing strategies and channels.
The company is looking for a data-driven marketer with a passion for testing new channels and optimizing for results to improve organic search rankings and drive qualified traffic to the website.
About Springboard
Springboard is a fast-moving, ed-tech startup that is on a mission to bridge the world’s skills gap by enabling every individual to acquire the skills needed to advance their career.