Manager, Email Marketing Operations and Development

HTML DEVELOPMENT & CAMPAIGN DEPLOYMENT:

• Independently code, build, and deploy responsive, production-ready HTML email campaigns directly within Salesforce Marketing Cloud.
• Build and maintain scalable email templates and modular components leveraging Content Builder.
• Own end-to-end HTML QA and testing, ensuring consistent rendering across major email clients, devices, and inbox providers.

EMAIL STRATEGY & OPERATIONS:

• Maintain the email roadmap and content calendar, leading initiatives from concept through deployment.
• Build, manage, and optimize campaigns using Email Studio, Journey Builder, Automation Studio and other SFMC components to deploy personalized, dynamic campaign flows and automations.
• Continuously identify opportunities to improve workflows, documentation, and operational efficiency as the email program scales.

ANALYTICS & REPORTING:

• Consistently monitor email campaign and lifecycle performance, using data and analysis to identify trends, risks, and optimization opportunities.
• Build and maintain dashboards and visualizations using Salesforce Marketing Cloud Intelligence Reports.
• Leverage Google Analytics (GA4) to understand email subscriber behavior and conversion performance.