Marketing Data & Analytics Specialist

Responsibilities:

• Partner with Marketing teams (Paid, Lifecycle, Regional, Brand, and Event Marketing) to ensure all digital campaigns and programs are tracked accurately and consistently.
• Own and maintain our web tracking framework across Google Tag Manager (client-side and server-side), and Amplitude.
• Design, implement, and validate data layer components, ensuring campaign UTMs, conversion events, and user interactions are captured correctly.

Requirements:

• Bachelor’s degree in Computer Science, Data Analytics, Statistics, Marketing, or a related field.
• Hands-on experience with Google Tag Manager and strong understanding of data layer design.
• Working knowledge of web analytics tools (e.g., Amplitude).
• Proficiency in SQL and familiarity with data warehouses (e.g., Snowflake) and data modeling (e.g., dbt).