Job Description
As an SEO Content Specialist for the DACH region, you will play a key role in driving organic traffic, improving content quality, and strengthening our presence across German-speaking markets within the iGaming industry. Identify and prioritize high-value keywords and search opportunities for Casino and Sports Betting content. Edit high-quality, SEO-optimized content including landing pages, articles, and website copy in German. Execute a content roadmap aligned with SEO goals, commercial strategy, and brand standards. Optimize metadata, headers, internal linking, images, and other on-page SEO elements. Track content performance, organic visibility, and keyword rankings using tools like Google Analytics, Google Search Console, SEMrush, and Ahrefs. Collaborate with the technical SEO team to support initiatives like improving page load speed, site structure, crawlability, and mobile usability. Research and support link-building initiatives to enhance authority and rankings. Work closely with product, development, marketing, commercial, and editorial teams to ensure alignment and consistent tone of voice. Stay updated on SEO trends, algorithm changes, and iGaming market dynamics to adjust strategies proactively.
About Gambling.com Group
Gambling.com Group helps online gamblers start their consumer journey with confidence by delivering best-in-class content featuring expert analysis and independent reviews.