Senior Brand and Content Marketer

The role:

• Own thought leadership and brand narrative, developing executive-bylined articles and research-backed points of view.
• Produce campaign content including landing page copy, email sequences, nurture tracks, ad copy, and blog content.
• Build sales enablement materials such as battlecards, case studies, one-pagers, white papers, and pitch narrative.

What success looks like:

• By 90 days: absorb messaging pillars, take over publishing calendar, refresh core sales enablement set.
• By 6 months: sustain thought leadership cadence of one executive piece per month and one long-form piece per quarter.
• By 12 months: hold cadence for four quarters, with content used by regional VPs in live deals.

What we are looking for:

• Four to six years in B2B content marketing, brand, or communications, with a portfolio of published work.
• Direct experience marketing in healthcare or health technology, understanding buyer and compliance constraints.
• Preferred: long-form healthcare content, ghostwriting for executives, sales enablement, and briefing designers.