Remarketing Dealer Engagement and Retention Manager

As a Remarketing Dealer Engagement and Retention Manager you will drive corporate objectives by optimizing revenue generation, accelerate inventory turnover, and mitigate residual value losses, thereby enhancing overall financial performance and operational efficiency. The Business Development and Engagement Marketing Manager will conduct market analysis to identify new opportunities, refine business strategies, and adjust outreach efforts based on data-driven insights. You will strategize and implement advanced lead generation and conversion tactics to drive significant growth on SIXTdirect.com, ensuring a seamless transition from prospect to loyal customer. You will develop and execute sophisticated brand-building and marketing initiatives tailored for both franchise and independent dealerships, as well as dealer groups, to foster strategic partnerships and elevate brand presence. Ensures accurate and up-to-date customer data in the CRM system, conducting regular audits to maintain data integrity