Job Description
HCP Marketing Manager role overview:
-Own day-to-day content planning, creation, and publishing across social channels.
-Build, manage, and optimize HubSpot email campaigns and lifecycle journeys to support engagement.
-Design and edit simple creative assets using Canva for social, email, and marketing campaigns.
Responsibilities:
-Develop and maintain a content calendar aligned with product updates, campaigns, conferences, and company initiatives.
-Partner with the Head of Growth to test, iterate, and improve campaign performance.
-Use data and insights to continuously refine content strategy and campaign execution.
Qualifications:
-4–6 years of marketing experience, ideally within SaaS, healthcare, or technology.
-Strong writing and editing skills, with the ability to translate complex topics into clear, engaging content.
-Hands-on experience with HubSpot or similar email/lifecycle marketing platforms.
About Impiricus
Impiricus is the first and only AI-powered HCP Engagement Engine which was created to cut through the noise and put physician care delivery at the forefront.