System Director of Brand Experience & Engagement

The System Director, Brand Experience & Engagement is responsible for designing and delivering signature, human-centered brand experiences that deepen connection with patients, consumers, employees, and care providers. This leader plays a critical role in translating CommonSpirit’s brand promise into emotionally resonant, real-world experiences that foster trust, loyalty, and advocacy. This role is a key driver of internal brand alignment and external brand activation, ensuring that every touchpoint—from the bedside to the browser to the breakroom—reflects the mission and values of CommonSpirit. The Director will lead experience design initiatives informed by journey mapping, behavioral insights, and cross-functional collaboration, ensuring that humankindness isn’t just seen or heard, but truly felt at every touchpoint