Demand Strategy & Leadership:
- Own demand generation strategy across self-serve and sales-assisted funnels
- Lead and grow a high-performing demand gen team
- Partner with Sales and RevOps on ICP definition, segmentation, and pipeline targets
Developer-Centric Campaigns:
- Build multi-channel programs for technical audiences, spanning paid search, paid social, webinars, events, and community and partner-driven initiatives
- Design and execute ABM programs targeting mid-market and enterprise accounts
- Tailored campaigns for key personas and close coordination with SDRs and AEs
Analytics, Attribution & Optimization:
- Own pipeline, revenue, and funnel reporting across all motions
- Measure and optimize CAC, CPL, pipeline velocity, and ROI through continuous experimentation
- Partner with RevOps to ensure clean data, accurate attribution, and scalable systems
Akuity
Akuity helps enterprises ship software faster and more reliably with modern GitOps best practices. Their platform enables teams to manage development and deployment across Kubernetes clusters from a single control plane and is trusted by top companies around the globe.