Digital Marketing Lead (Programmatic)

Lead and grow the programmatic media buying team, ensuring smooth integration into the existing marketing structure. Develop and implement upper-funnel programmatic strategies focused on increasing brand awareness, reach, and engagement. Collaborate with analytics, creative, and marketing teams to align campaigns with business objectives and brand positioning. Maintain relationships with DSP partners, SSPs, and data providers, negotiating the best commercial conditions and testing new solutions. Monitor market trends, competitor activity, and programmatic innovations to implement best practices. Mentor, train, and motivate the team to achieve excellence and foster a culture of innovation and accountability.