Manage a team to drive global video audience strategy and performance across platforms like YouTube.
Oversee creator program, identifying talent and ensuring content aligns with journalistic standards.
Act as liaison between video team and newsroom, using data to inform strategic decisions.
The Athletic is a sports media company powered by one of the largest global newsrooms, providing in-depth coverage of teams and leagues across North America and the UK. With over 500 full-time staff, it covers more than 47 markets and 20 Premier League clubs, fostering a culture of high-quality journalism.
Define and lead the long-term influencer and social vision, building a creator ecosystem and culture-first social presence that drives awareness and measurable business impact.
Architect 360° influencer programs and social strategies, integrating with paid, PR, and brand to create a cohesive system tied to brand and business goals.
Lead agency partners and a growing internal team, establishing measurement frameworks that connect influencer and social activity to full-funnel and retail outcomes.
Chomps is America's fastest-growing meat snack brand, crafting nutritious protein snacks from grass-fed beef, venison, and antibiotic-free turkey and chicken. As a minority-owned, family-operated B Corporation, Chomps prioritizes thoughtful sourcing and has earned non–ultra-processed food certification through the non-GMO project.
Lead the strategy and execution of Teach For America's social media presence across platforms.
Oversee a team to develop social-first content that advances the mission and drives engagement.
Partner with creative, marketing, and data teams to deliver measurable results.
Teach For America is a national nonprofit working to ensure every child has access to a great education. We are a large organization with a mission-driven culture focused on equity and impact.
Build and scale a predictable pipeline generation engine through affiliates, influencers, creators, and strategic partnerships.
Generate qualified opportunities for the sales team and own accountability for marketing-sourced pipeline and revenue.
Develop website messaging, positioning, and content to improve conversion rates and increase qualified inbound demand.
The company is a next-generation AI-powered partnership and performance marketing platform, built on award-winning real-time funnel personalization technology. They are backed by strategic investors and work with high-growth consumer brands, positioned to become a foundational platform in partnership-led growth.