Director of Content Strategy

Practice Leadership:

• Own and grow content strategy as a distinct practice area, setting vision and positioning.
• Establish best practices, style guides, and editorial standards for financial services content.
• Serve as internal authority on content strategy, advising teams and identifying audience needs.

Client Work & Program Delivery:

• Lead or oversee content projects and retainers, ensuring strategic alignment and quality.
• Partner with PR, digital, and creative teams to integrate content across channels.
• Act as senior content strategist and editor on key client engagements.

Team Development & Freelance Network:

• Build and manage a bench of vetted freelance copywriters with financial services expertise.
• Mentor junior and mid-level team members contributing to content programs.

New Business Development & Training:

• Identify and pursue new business opportunities for content-led programs.
• Lead or contribute to pitches and proposals where content is a primary component.
• Design and lead internal training sessions to upskill colleagues in content disciplines.