Remote Paid Search Specialist (PPC)

Job Summary:

• The Paid Search Specialist works with Brafton's Director of Paid Search to create, polish, and execute successful PPC campaigns for clients.
• He or she is an independent contributor comfortable launching, managing, and optimizing campaigns.

Essential Job Functions:

• Research and create PPC campaigns, define keyword targets using tools like SEM Rush, SpyFu, and Google Keyword Planner.
• Set up all campaign components and ensure tracking is correctly implemented.
• Create and present compelling paid search proposals/audits.

Key Success Factors:

• Strong working knowledge of Google Ads, Google Analytics, Google Search Console, Bing Paid Ads, and conversion tracking.
• Demonstrated ability to manage PPC campaigns for B2B/B2C clients.
• Excellent client-facing communication skills via phone, email, and video call.

Skills & Requirements:

• Bachelor’s degree preferred and minimum two years of relevant work experience.
• Expert knowledge of Google Ads, Keyword Planner, Search Console, Analytics, and gMail.
• Basic knowledge of similar tools like SEMRush, Searchmetrics, Raven Tools, Buzzsumo, Moz, Wordstream, Spyfu, or similar platforms.