Independently manage paid social campaigns, optimizing ad placements, targeting, and creative to meet client goals. Handle client servicing by effectively engaging with mid-level stakeholders to discuss ad performance, audience targeting adjustments, and creative testing. Identify and escalate critical performance issues, ad disapprovals, and client concerns with a clear resolution plan. Manage 8-10 accounts at full bandwidth or $40,000 in Monthly Recurring Revenue (MRR).
Proficient in setting up and managing campaigns on Meta, TikTok, and LinkedIn Ads with a focus on platform best practices. Stay updated on paid social trends and best practices, proactively adjusting campaigns to align with platform updates and audience behavior. Develop creative strategies for social ads, engaging in testing to improve creative performance. Contribute to internal training efforts, mentoring junior team members on campaign execution best practices.