Head of Marketing Growth

Happy Money seeks a dynamic and strategic Head of Marketing Growth to spearhead our customer acquisition initiatives, with a primary focus on scaling loan originations. This role is ideal for a data-driven marketer with a proven track record in optimizing customer acquisition costs across diverse channels. As the Head of Marketing, you will lead a high-impact team responsible for executing and optimizing multi-channel campaigns—including direct mail, digital marketing, lead generation, and affiliate partnerships. You will use data, experimentation, and analysis to drive performance and maximize ROI. The role is primarily focused on performance marketing as Happy Money has an established brand. Develop and scale performance marketing strategy across multi-channel (direct mail, email, affiliate, digital, content) initiatives in support of customer acquisition. Drive go-to-market and product marketing through strong value articulation, and product positioning and messaging. Foster an environment of continuous “test and learn” to optimize channel performance (ROI) and seek efficient costs of acquisition (CAC).