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Content Strategy & Planning:

  • Develop and maintain an integrated editorial calendar around monthly content pillars.
  • Run the content production cadence, from SME drafts to finished content.
  • Identify content gaps and manage production timelines across stakeholders.

Content Development:

  • Create content that establishes Abacus's point of view on priority solution areas.
  • Turn briefs into blog posts, white papers, and SEO-optimized content.
  • Manage website copy, eBooks, thought leadership, and scripts.

Copy Editing & Competitive Intelligence:

  • Serve as copy editor across marketing projects, ensuring brand voice and consistency.
  • Research competitor activity and maintain competitive intelligence briefs.
  • Proof and edit sales materials like battlecards and decks.

Cross-Functional Collaboration:

  • Partner with Product Marketing, Growth Marketing, and Sales Enablement.
  • Interview SMEs and translate complex technical concepts into business value.
  • Coordinate with Product Management for accuracy and customer-centric messaging.

Abacus Insights

Abacus Insights transforms how data works for health plans by making healthcare data usable for care and cost decisions. Backed by $100M from top investors, the company fosters a bold, curious, and collaborative culture with a focus on AI and automation.

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