Social Media Lead

OnHires

Remote regions

US

Salary range

$95,000–$120,000/yr

Benefits

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Organic Social Strategy Campaigns:

  • Own and develop the organic social strategy across Instagram, TikTok, Facebook, and YouTube.
  • Create original social-first campaigns for product launches, seasonal collections, and brand storytelling.
  • Plan and execute campaigns from initial concept through launch and performance review.

Creative Direction Content Production:

  • Develop creative concepts, visual references, shoot strategies, shot lists, and content briefs.
  • Lead creative direction for photo and video shoots, working with photographers and videographers.
  • Coordinate production timelines, deliverables, and creative resources.

Social Media Management Community Growth:

  • Manage daily publishing, editorial calendars, captions, and platform-specific content adaptation.
  • Build and engage an active community across social channels.
  • Monitor audience conversations, emerging trends, and opportunities for organic growth.

OnHires

The client is a growing US-based direct-to-consumer brand specializing in high-performance backpacks and travel accessories. With over $10M in annualized revenue, the company is expanding its product portfolio and building an in-house marketing team.

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