Lifecycle Management Specialist

This is a high-impact, high-value role within our rapidly growing Lifecycle Management team. The team is responsible for building an LCM program that will soon serve as a core pillar of member success and retention. We aim to achieve this by proactively delivering highly personalized and relevant communications to members at key points in their journey. This role combines strategy, stakeholder engagement, account and relationship management, and project management. You will strategize, develop, and execute comprehensive Email, SMS, and Push Marketing campaigns and automations using Customer.io as the primary platform across all Super.com products. You will also leverage advanced segmentation to identify opportunities that increase transactional volume and sign-ups. You will create, test, and optimize new templates and audience segments. Ideate, research, and build end-to-end customer communication flows to enhance the overall customer experience. You'll analyze and report on lifecycle campaign performance and translate insights into actionable improvements. The role requires you to collaborate effectively with cross-functional stakeholders to manage requirements, priorities, and timelines.