Marketing Analytics Lead

We are looking for a data-driven professional to join our Marketing Analytics team. The Marketing Analytics Lead is responsible for driving business growth by providing analytical insights and creating dashboards to improve targeting, segmentation, profitability, and forecasting. The ideal candidate has analytical experience in marketing credit cards through multiple channels, specifically Direct Mail, Digital and Email. This is the perfect opportunity for someone who is seeking to grow in a challenging environment, to work on a fast-paced and exciting team and to develop data driven decisions. You will identify and build new marketing strategies and influence key decisions through robust data analysis, modeling and presenting actionable insights. Create optimal test designs to help quantify the performance of new marketing initiatives and support Marketing in determining the cadence and sequence of customer touch points across channels. You will also establish dashboards and automated reports with KPIs to support data-driven business decisions, present and share analysis and recommendations to stakeholders including marketing and business leads, and provide technical expertise and oversight, and leverage data and modeling to drive the business.