Job Description
The EVP, Strategy Director will shape and execute brand strategy to drive growth and enhance brand equity. They will develop and implement comprehensive brand strategies that align with business objectives and resonate with the target audience.
Key responsibilities include:
- Leading the development of brand positioning and messaging.
- Collaborating with teams like Account Management, Creative, and Project Management to develop omnichannel campaigns.
- Staying abreast of industry trends and incorporating insights into strategy development.
- Measuring the effectiveness of brand initiatives using KPIs.
- Providing guidance and mentorship to team members.
About Real Chemistry
Real Chemistry is a global agency providing a full suite of services across healthcare communications and marketing to clients in the pharmaceutical and biotech industries.