Lifecycle Marketing Operations Manager

Playon is seeking a Lifecycle Marketing Operations Manager to architect and maintain scalable marketing automation systems that enable personalized, cross-channel campaigns. The role involves delivering clean, actionable data and audience segmentation strategies to drive fan engagement and increase ARPU through streamlined journeys across ticketing, streaming, and content products. You will serve as the connective tissue between Lifecycle Marketing and MarTech, ensuring campaign strategy and technical execution are tightly aligned and scalable. The role requires a Bachelor's degree and 5+ years of experience in CRM or marketing operations, expertise in Salesforce Marketing Cloud, and experience with enterprise-level marketing automation platforms.