Associate, Product Marketing Manager

You will support go-to-market planning for new product and feature launches, ensuring deadlines, deliverables, and cross-functional inputs stay on track. You will manage day-to-day operations of the Product Marketing team, including document organization, project tracking, and internal comms to keep partners aligned. Build and maintain core toolkits and templates (messaging docs, briefs, launch checklists, post-mortems) that help the team run efficiently. Partner with Product, Brand, Lifecycle, and Creative teams to connect product benefits to member needs across touchpoints. Conduct competitive and category analysis to help identify whitespace opportunities and inform marketing strategies. Track and report on launch and campaign performance; help synthesize learnings for internal sharing. Support internal education and coordination around new features and launches.