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What you'll do:
- Own end-to-end analytics for growth marketing, partnering with Marketing, Finance, and external partners to understand user behavior, define target audiences, measure campaign performance, and forecast and allocate budgets
- Translate ambiguous business questions into rigorous analyses and clear recommendations that improve individual campaign performance and optimize the overall marketing channel mix
- Design, execute, and interpret experiments and quasi-experiments to enable causal inference and inform high-stakes marketing investment decisions
In order to be successful, you must bring:
- Bachelor’s degree in statistics, mathematics, data science, economics, or a related quantitative field.
- 3+ years of experience in marketing data science, strong understanding of digital marketing and experience with marketing measurement and performance optimization
- Excellent communicator and compelling storyteller, with the ability to listen deeply, explain complex concepts clearly, and influence cross-functional partners
Thumbtack
Thumbtack helps millions of people confidently care for their homes with personalized guidance, AI tools, and a hiring experience. Thumbtack has 300,000 local service businesses.