Job Description
B2B Media Planning & Strategy:
- Develop comprehensive B2B media plans that target decision-makers.
- Conduct deep analysis to identify where our target audience consumes content.
- Advise the New Business and Account teams on recommended budgets and strategies.
Campaign Execution & Management:
- Oversee the execution of paid media campaigns with a heavy focus on LinkedIn Ads and Google Ads.
- Track B2B KPIs focusing on MQLs, SQLs, Cost Per Discovery Call, and Pipeline Velocity.
- Analyze campaign data to identify areas for improvement.
Budget & ROI Management:
- Manage and allocate media budgets effectively across channels.
- Maintain daily, weekly, and monthly budget pacing.
- Identify opportunities for cost-saving without compromising the quality of inbound leads.
About Bluelight
Bluelight is a leading software consultancy dedicated to designing and developing innovative technology that enhances users' lives. They are in an exciting phase of expansion and continually seeking exceptional talent to join its dynamic and diverse community across the United States and Central/South America.